Remember that the customer is king

Remember that the customer is king. The following customer service truths are the results of research conducted at the Tyler International Research Institute Inc., as well as that of the Technical Research Assistance Institute and other supporting research organizations.

> Poor service is the No. 1 reason American companies lose business.

> The average dissatisfied customer tells nine others of their dissatisfaction.

> Conversely, the average satisfied customer tells only five people.

> It costs between five and 10 times more to attract a new customer than it does to keep an old one.

> Customers pay more for better service.

10 Essential PR Tips for Startups

1. Know What’s Newsworthy

---

Before you begin pitching your startup, stop to think about what is truly newsworthy, especially to the publications you’re targeting.

Sadly, many startups simply aren’t newsworthy, because they aren’t unique or don’t offer any added value beyond their existing competitors. If your startup is in that boat, it’s really not a matter of figuring out how to pitch your company — instead, you may want to consider improving your product before hitting the pavement.

That being said, if you feel your startup is unique and worthy of coverage, figure out the right angle with which to approach a journalist. A few common ideas include:

• The startup’s launch
• The launch of a new product, feature or offering
• The release of a compelling study or interesting data
• The company’s response to a current event
• News of a high profile partnership

Once you figure out what qualifies as newsworthy, begin crafting your message by first understanding all of the details about what you’re pitching.

I Wrote my First Book! Buy it now!

"Joy is the best fuel in the World"

Firmly plan for spontaneity every day.

Enjoy the little things in life in grand style.

Know the rules so you can break them at the right moment.

Look at the world with different eyes again.

Carry on when you could just stop.

Stop when everyone else carries on.

Look for detours along the shortest route.

Experience freedom with all your senses.

Marathon Thoughts - Running

Ok whether you have ran a 1/2 or full marathon you will relate to this hilarious video. Even if you have trained for this great running event, eaten the best you can, slept the best night, this is how you will probably feel.

Enjoy - if you can't laugh at yourself who can you laugh at,

Karen