]]>Remember that the customer is king. The following customer service truths are the results of research conducted at the Tyler International Research Institute Inc., as well as that of the Technical Research Assistance Institute and other supporting research organizations.
> Poor service is the No. 1 reason American companies lose business.
> The average dissatisfied customer tells nine others of their dissatisfaction.
> Conversely, the average satisfied customer tells only five people.
> It costs between five and 10 times more to attract a new customer than it does to keep an old one.
> Customers pay more for better service.
]]>Before you begin pitching your startup, stop to think about what is truly newsworthy, especially to the publications you’re targeting.
Sadly, many startups simply aren’t newsworthy, because they aren’t unique or don’t offer any added value beyond their existing competitors. If your startup is in that boat, it’s really not a matter of figuring out how to pitch your company — instead, you may want to consider improving your product before hitting the pavement.
That being said, if you feel your startup is unique and worthy of coverage, figure out the right angle with which to approach a journalist. A few common ideas include:
Once you figure out what qualifies as newsworthy, begin crafting your message by first understanding all of the details about what you’re pitching.
]]>Enjoy the little things in life in grand style.
Know the rules so you can break them at the right moment.
Look at the world with different eyes again.
Carry on when you could just stop.
Stop when everyone else carries on.
Look for detours along the shortest route.
Experience freedom with all your senses.
]]>Ok whether you have ran a 1/2 or full marathon you will relate to this hilarious video. Even if you have trained for this great running event, eaten the best you can, slept the best night, this is how you will probably feel.
Enjoy - if you can't laugh at yourself who can you laugh at,
Karen
]]>4 grams = 1 teaspoon of sugar
Over the most recent years food companies have been ‘sneaking’ in fat, salt and sugar into our foods. So be aware some of the foods you have been eating may be higher in sugar than you think.
]]>]]>Take Care,
Karen
]]>We learned that we are not really nomads. Our desert guide Yussuf is a true nomad – he does not remember when his family became nomads – that is just the tribe they are for as far back as he knows. A true nomad does not move homes – they travel all day in search of food for their animals to let them graze, returning home every night. The only time they move their home is when there is no rain and there is no grass growing for their sheep, donkeys and dromidaries.
Yussuf never went to school, but speaks 5 languages (not perfect but well enough). He works with tourists a few days (cook, cleans and entertains) and then walks for hours to find his family and give them money to buy food. He knows where his family is because his father comes to town once in a while to buy food at the market – otherwise they live from what they grow. When the sun goes down they play music, sing, dance and go to sleep.
Yussuf never wants to leave the desert or his nomadic life – he wants the silence only found out there in the dunes, surrounded by nothing but sand and a sky like a screen of stars....
Who knew it was over 20km? Apparently not us, locals kept cheering us on in French. It’s funny, we are constantly hassled in the souks to buy things from the locals. We have been approached approximately 10 times in the evening to buy hash. We also didn’t know it is the hash capital of the world, thanks to the foreigners. Our guide books even tell us how to buy it safely. Wild. But when you are outside these areas the locals are not aggressive at all. I also think that they are just plain surprised to see 2 women running without burkas. I was told years ago by a carpet salesperson in southern Turkey, that no matter what country you live in the ‘dregs of society’ will gather around an area of high tourism. Same,same all over the world. Out of the big city now, the journey continues....
Karen
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